The price of coffee and inflation

In my two decades of living in various countries and working with clients worldwide, I’ve seen firsthand how inflation can influence everything from the cost of a morning coffee and croissant here in France to a bagel in the U.S., or a cruffin in South Africa.

It’s a stark reminder that inflation is not just an abstract economic term but a real force that touches our daily lives and the broader spectrum of investments and economic growth. And, most of us don’t fully understand it.

Inflation, by its very nature, is a multifaceted phenomenon. It’s the rate at which the general level of prices for goods and services rises, impacting everything from your daily expenses to your investment portfolio. While a moderate level of inflation signifies a healthy, growing economy, high inflation can erode purchasing power and disrupt investment strategies; whether a local confectionary or an international property portfolio.

It’s a long conversation, but let’s look at the influence of inflation on just two different investment strategies:

Equity Markets: The stock market often reflects the nation’s economic pulse, responding to inflation in complex ways. Companies facing higher costs might see a squeeze in profit margins, impacting stock prices. However, certain sectors may thrive in an inflationary environment, underscoring the importance of a diversified portfolio.

Fixed Income and Real Assets: Inflation can be particularly challenging for fixed-income investments like bonds. Rising inflation often leads to diminishing returns, prompting a strategic re-evaluation of bond investments. On the flip side, real assets like property often gain value, offering an effective hedge against inflation.

Ultimately, inflation’s relationship with economic growth is delicate. Moderate inflation is typically a byproduct of a growing economy, but hyperinflation can lead to economic stagnation. This delicate balance is where central banks play a crucial role, tweaking interest rates to manage inflation without stalling economic growth.

In navigating the inflationary landscape, there are better approaches than a one-size-fits-all approach. Living across different continents has taught me that inflation’s impact varies greatly from one economy to another, just like the varying tastes of morning pastries. Therefore, your financial strategy needs to be adaptable and globally informed.

At Northern Cross Wealth, our approach to financial planning considers these global inflationary trends and their impact on your investments. We understand that a financial plan should be as diverse and adaptable as the world we live in. Whether you’re grappling with the effects of inflation in your current locale or planning for a future in another part of the world, our strategies are designed to safeguard and grow your wealth in any economic climate.


Inflation, much like our morning coffee preferences, varies around the world, but the need for a robust financial plan remains constant. If you’re looking to understand how inflation impacts your investments and want a strategy tailored to your global lifestyle, let’s have a conversation. Together, we can craft a financial plan that thrives amid the ebbs and flows of the global economy.

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